Trust B4 Transaction

Turn Forgettable Fundraising Emails Into Campaign Buzz Voters Can’t Ignore

Reverse the top 5 communication mistakes political candidates make ...that cost money, visibility and influence. (even if you think your emails are performing fine).

FREE 5-day email course reveals how to (1) Become the candidate voters notice & trust (2) Warm up your email list so subscribers are ready to donate when you ask (3) Turn supporters into advocates who spread your message.

Your opponent is probably using the same email fundraising formula you are. One of you is about to do it better.

Want to make sure this FREE course is right for you? Here's a sneak peek of everything you're going to learn (in just 5 days):

[Day #1 Mistake] Asking for Money Without Warming Up Your List. How to increase donations, reduce unsubscribes, and create real campaign momentum.[Day #2 Mistake] The Email Template Making You Invisible. How to delight your email audience so you are unforgettable.[Day #3 Mistake] Hiding What Makes You Remarkable. Voters fund leaders they believe in, not generic party templates.[Day #4 Mistake] Asking for Money But Not Participation. Voters are worth more than dollars - how to ask for participation too.[Day #5 Mistake] Assuming Only a Tiny Fraction of Your List Will Ever Engage. …and how to build a list that actually believes in you.

Created by Liz Morgan, MA, JD, who is...

  • Former Assistant Attorney General and civil rights attorney translating complex policy into language voters understand.

  • Former Executive Director of a regional Chamber of Commerce, leading communications, fundraising, and civic engagement.

  • Professional ghostwriter for progressive candidates, specializing in trust-building email sequences.

  • Years of direct civic dialogue with voters and elected officials about democracy, governance, and public trust.

  • Built email audiences with open rates approaching 50% through narrative-driven messaging.

Hooray! The first lesson of Trust B4 Transaction is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Liz Morgan.This email contains instructions to get started with our Trust B4 Transaction email course, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know. I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...

Trust B4 Transaction